Larry Yuen

Samie Barr

Chief Brand Officer

Samie Barr was appointed Chief Brand Officer in December 2022 to fuel strategic acceleration and further elevate the KOHLER brand globally across a diverse set of dynamic businesses.

She has responsibility for leading global creative, media and digital capabilities and the global teams responsible for the brand experience.

Samie brings more than 30 years of progressive consumer and retail experience in fast-paced, high-growth companies.  She has a proven track record of leading customer-centric transformation and delivering growth.  Samie joined Kohler Co. from CB2, a division of Crate and Barrel Holdings, where she was Senior Vice President of Marketing.  Prior to that she was Vice President Global Brands at Hyatt Corporation and spent 15 years in leadership roles at Starbucks Coffee Company across US and International businesses.

She holds a bachelor’s degree in Marketing from the University of Washington.